The Rector of the University of Piraeus, Professor Michael Sfakianakis opened the conference and the General Secretary of Tourism Policy & Development, Vassiliki Koutsoukou, the Dean of the School of Economics, Business and International Studies, Professor Nikolaos Georgopoulos, and the President of the Department of Tourism Studies, Aggelos Kotios addressed the conference.

The University of Piraeus, the first university in Greece with a Master's program in "Business Administration - Tourism Management" (MBA - Tourism Management) since 1996, and the first University to have established, since 2017, an undergraduate Department of Tourism Studies, on one hand, has provided the domestic and international market with executives who hold leading positions in Tourism, on the other hand, it considers its crucial mission to design the strategy for the next day of Tourism, which is the attraction of valued Tourism to our country.
During the works of the Conference, this specific strategy was analyzed, taking into account the high benefits that our country can obtain from the value tourist, who upon returning to his country, will act as an ambassador of the offered Greek tourist product, to the people in his circle making them tourists of value too.

The attraction of Value Tourism coincides with the modern trend of the development and the offering of experiences to the visitor. Greece is the only country in the world, far apart from the second one, that can offer experiences based on three pillars, the ancient Greek thought, Greek mythology and the Homeric Iliad and Odyssey.
In addition to these, it combines the sun and the sea, creating a unique mix of experiences for the tourist. Based on this strategy, more destinations can be illuminated, so that better flow management in place and time can be achieved.

In this Conference, the integration and use of modern technologies in the provision of services and the necessity of training people were analysed in the context of the strategic planning for tourism in the future.
Along with the very serious issue of Special Spatial Tourism and the Carrying Capacity of Destinations, which, in conjunction with investments in Tourism, demonstrated the need for immediate acceleration of processes, so that sustainable strategic investments proceed to implementation.

On the topic: Management of Destinations and Crises, with Professor Angelos Kotios as Coordinator Speaker, the panel consisted of : Alexandros Vassilikos - President of the Hellenic Chamber of Hotels (HCH) and President of HOTREC, Aris Ikkos Scientific Director of the SETE Institute (INSETE), Michalis Kouveliotis, deputy CEO AEGEAN AIRLINES and Professor Michael Sfakianakis, Rector of the University of Piraeus

On the topic: Development and Enrichment of the Tourist Experience with Coordinator Speaker Georgia Zounis, Assistant Professor of the Department of Tourism Studies the panel consisted of Evita Kalogiorga, This is Athens Brand Director, Nikos Kelaiditis - President of the Association of Tourist and Travel Agencies in Greece (HATTA), Kyriakos Kotsoglou, Deputy Governor of Tourism Region of Crete, owner of alternative tourism hotel EVGE Experience

On the topic: Technology and Innovation in Tourism with Professor Petros Maravelakis, Vice President of the Department of Tourism Studies as Coordinator and Speaker, the panel consisted of George Ergazakis - CEO Revitup.direct - Revenue Management & Digital Marketing, Dionysis Mantelis, CEO of Euroaxes Group, Marios Kounelis - Chief Sales Officer, webhotelier | primalres

On the topic: Special Spatial Planning of Tourism and the Carrying Capacity of Destinations with Coordinator Speaker Sotirios Varelas, Assistant Professor of the Department of Tourism Studies the panel consisted of Efthymios Bakoyannis - General Secretary of Spatial Planning and Urban Environment of the Ministry of Environment and Energy, Andreas Andreadis - Honorary President of SETE, CEO & co-Managing Partner Sani/Ikos Group, Vassilis Goimisis - Architect and planner, Co-founder, director Gimisis + Associates, Tatiana Angelidou, MPLAN Spatial & Development Engineer, Director of Spatial Planning, Urban Planning & Sustainability Development of the SAMARAS+PARTNERS GROUP OF COMPANIES Group

On the topic: Investments and Financing in Tourism with Professor Michael Sfakianakis, Rector of the University of Piraeus as Coordinator and Speaker the panel consisted of Stellina Siarapi, Secretary General of Private Investments, Ministry of Development, Ioannis Delikanakis, Founding Partner, Southrock Asset Management, Stavros Mitsis, CEO of MITSIS Group, Theodoros Tzouros, Senior General Manager of Corporate and Investment Banking, Chief Corporate & Investment Banking at Piraeus Bank and Georgios Chrysikos, Chairman & CEO Grivalia Hospitality