The University of Piraeus and Relevance Digital Agency have launched a new collaboration aimed at bringing academic knowledge closer to the evolving needs of the digital economy and the job market.
On August 31st, 2026, Professor Michail Sfakianakis, Rector of the University of Piraeus, and Thanassis Sofianos, CEO of Relevance Digital, signed a Memorandum of Understanding (MoU), establishing a framework for joint initiatives in education, research and professional development.
This collaboration focuses particularly on areas at the forefront of digital transformation, including Digital Marketing, Artificial Intelligence (AI), Performance Marketing and Data Analytics. It gives the University community an additional channel for engaging with current market developments and needs, while creating new opportunities for academia and business to exchange knowledge and expertise.
The partnership aims to create meaningful opportunities for students and the academic community of the University of Piraeus, as well as for Relevance Digital professionals and the wider digital sector. In doing so, it strengthens the connection between education and research and the skills and technologies shaping today’s professional landscape.
Based in Athens, with a presence in Thessaloniki, Relevance Digital operates in the fields of digital transformation and performance marketing. Since its establishment in 2013, the company has grown to a team of more than 190 professionals and now manages digital campaigns across more than 20 countries. Its activities include Performance Marketing, Business Intelligence (BI), Creative Content and SEO.
Relevance Digital ranks among the top 4% of Google Premier Partners and is the only company in Greece to hold International Growth Partner certification for supporting businesses in their cross-border expansion.
Through this new collaboration, the University of Piraeus further strengthens its ties with the contemporary business and technology ecosystem, creating new opportunities for knowledge, research and education to connect more directly with developments in the digital economy.
