The University of Piraeus has recently launched a significant strategic partnership with international impact, substantially enhancing the professional dimension of its academic programs. The University has been accredited as a Degree Partner by the Chartered Institute of Marketing (CIM), the UK’s leading professional marketing body.
This collaboration extends to both undergraduate and postgraduate programs of the Departments of Business Administration and Tourism Studies, offering students the opportunity to obtain internationally recognized professional certifications in less time and at a reduced cost.
Specifically, the CIM Accredited Degree Partner status has been awarded to the following five programs:
• BSc in Business Administration
• BSc in Tourism Studies
• Executive MBA
• MBA in Business Administration
• MBA in Tourism Management
Through this partnership, students gain direct access to prestigious qualifications such as the Certificate and Diploma in Professional & Digital Marketing, significantly boosting their employability in both the Greek and global job markets.
CIM is one of the most reputable professional marketing organizations in the world. With a strong presence in the UK and internationally, it promotes best practices in modern marketing and serves as a point of reference for industry professionals.
The benefits of this partnership are manifold: exemption from a significant portion of the certification exams, cost savings on tuition and exam fees, access to professional networks, and participation in the CIM Marketing Club and initiatives like The Pitch.
The University of Piraeus is thus established as a pioneer in professional marketing certification in Greece, becoming the first university in the country to receive this level of recognition for both its undergraduate and postgraduate programs. This development reinforces its role as a leading institution in innovation, international outreach, and connection with the job market.